The more time one spends on the website of Noor Holding, the firm that is allegedly developing Cedar Island, the more one begins to get the creeping suspicion that this is one of the most brilliant hoaxes pulled off in recent memory.

After all, their other projects include “Canadian Town”, a luxury full-service residence town 10 km from the Iraq International Airport. They include “the biggest chair in the world”, and a building in Kurdistan called Erbil Towers “comprised of five giant business and commercial towers embracing and illuminating the skies of Iraq and carrying the biggest word in the world, E R B I L.”

After scratching my head about this for a few minutes, I picked up the phone and called the number listed on the website. The fellow who answered assured me that it was real.

“The crazy cedar tree island is real?”

“Yes, of course.”

“The company is real? The enormous building shaped like a chair, and the Canadian Town near Baghdad airport? These are all happening?”

“Inshallah.”

Truth stranger than fiction?

UPDATE

I’ve just received heard from my contact in the Tourism Minister’s office that the project is, in fact, real. It was first floated (no pun intended) a few years ago, and is now gathering steam.

Contrary to what they suggest on their website, however, the project does not have a green light yet. It still needs Cabinet approval, and will likely require a law to be passed by the Parliament as well, just like the proposed Sannine ski resort. The development firm is in the process of lobbying MP’s and ministers on their views.

I’d guess that they began releasing publicity materials ahead of time so that they could build some buzz around the idea.

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cedarlogoOnce upon a time, I would scoff at those who suggested that Lebanon was becoming an appendage of the gaudy, godless Gulf. I’d roll my eyes as shrill Lebanese communists whined about Solidere, bitter Christians accused Hariri of confiscating Lebanon for the Sunnis, and hypocritical  socialites complained about Khaleeji tourists, while making money hand over fist, year after year.

Sure, I thought, Lebanon is getting a drastic face lift. Sure, our public debt is staggering, but this has a lot to do with corruption, reconstruction, and political instability. Yes, Beirut and its suburbs are becoming increasingly estranged from the rest of the country, with their opulent restaurants, mountain resorts, bars, beach clubs, and high-rises. But this, my friends, is the price of economic growth and prosperity, which in turn is the salve that will heal the wounds of war. You know…  a rising tide smushes all sand castles, or something like that.

Mostly however, I — like most Lebanese — detested comparisons between Beirut and Dubai. “You must be joking,” I’d spit, when well-meaning foreigners, eager to imply that they read the newspaper every now and then and could probably find Lebanon on a map, expressed their satisfaction that Beirut was rebuilding itself and may one day even look like Dubai.

“Dubai?!” I’d shriek. “That postmodern funhouse nightmare?!  That soulless tourist trap?! Beirut would never stoop so low!” Even as recently as a few days ago, I found myself grimacing while listening to Georges Corm complaining about the Dubai-ification of Lebanon, on a Sunday afternoon talk show.   “Come on, people,” I’d mentally chastise his listeners. “We may be flashy and superficial, but we’re not as bad as Dubai! Dubai spends tens of millions of dollars on fireworks displays! Dubai builds an indoor ski slope in the middle of the desert, just for kicks! Dubai builds the tallest skyscraper in the world even though there is no real reason to build multi-level structures when you are surrounded by miles of barren wasteland! Dubai built Palm Jebel Ali, the ridiculous housing development in the shape of a giant palm tree that can be seen from space.

dubai-palm-jebel-ali

Far from demonstrating such gauche sensibilities, we Lebanese have culture, history, and taste. We have cafes, newspapers, intellectuals, universities, people who speak Arabic, service taxis, Sayyed Hasan, Abou l-Abed, and Fairouz. How can we be Dubai? We’re Lebanon!”

That was then. This is now. We are Dubai, people. Take a look:

cedarhires

In case you can’t make sense of this picture, it’s an island in the shape of a huge cedar tree. Yes, that’s right, an island in the shape of a huge cedar tree. No, no… I said an island IN THE SHAPE OF A HUGE CEDAR TREE!!!!

If you find yourself checking a calendar to make sure that it’s not April Fools, please be assured: this is the real thing. Noor Holding, the developer, has announced that the $1 billion project has already been approved by the Lebanese President (Lahoud, not Sleiman, judging from the picture on their website), and will be completed by 2012.  It will feature all kinds of lovely amenities including a lagoon, fitness centers, shopping malls, a commercial district, and of course, plenty of room for luxury neighborhoods with views of the Mediterranean.

cedarisland2More pictures of this stunning feat of landscape engineering are available on the project website, whose design reminds me of a Cedar Wings magazine circa 1986.  As if to lend a sense of finality to the initiative, there’s even a fake webcam which is supposed to document the construction progress, which is slated to begin fairly soon off the coast of Damour, just south of Beirut International Airport.

Am I the last person to hear about this? Say it isn’t so!
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