Lebanon’s Ministry of Energy and Water has launched a new campaign promoting the benefits of off-shore oil exploration for the average citizen. The ads contain shots of smiling people aside captions like: “My children and I are staying in Lebanon“… or “My future is in Lebanon“… or… “I’m going back to work in Lebanon!”
Another genre of ads gestures towards a rosy future with the slogan “Our country now has oil for X” (with various happy possibilities suggested, such as: a strong military, public transport, and various social services like free education, healthcare, and social security).
Why stop there? I think the Ministry needs a nudge in a more ambitious direction. See below for my suggestions, with more to follow…
(Streets free of traffic jams… private jets… manaqeesh with salmon and caviar)
(Our country now has oil … for military dominance)
(Our country now has oil… for space exploration)